摘要
生活形态是当前市场研究的一个重要组成部分,将生活形态细分法应用到旅游研究领域,意义重大。本文以长沙市居民为研究对象,通过抽样调查获得基础数据,运用迭代聚类法将样本区分为生活形态迥异的四类,从生活形态角度对样本进行交叉分析发现,长沙市居民出游目的、信息渠道及出行方式的生活形态分异不明显,且存在很大程度的趋同性;其出游时段、停留时间、交通方式及消费意向的生活形态分异明显。
Life style research is an important component of current market researches and the application of life style segmentation in tourism researches is of great significance. The author sampled residents of Changsha city, applied K-means Cluster to subject them in four groups of life styles and did a chiasma analysis with the obtained basic data. It is found that residents of Changsha share great similarities concerning the purpose of travel, information channel and traftic mode while clear dissimilarities are found concerning time, duration and intentions of consumption.
出处
《旅游科学》
CSSCI
2007年第5期73-78,共6页
Tourism Science
基金
教育部人文社会科学研究项目"龙潭湖旅游区的长沙客源市场预测研究"(05JD790124)
关键词
生活形态
游憩
需求特征
交叉分析
潜在旅游者
life style
leisure
demand feature
chiasma analysis
potential tourist
