摘要
本文在简要介绍西方行为科学所揭示的人的"生存行为规律"、"消费行为规律"和"精力变化规律"的基础上,论述了如何借鉴行为科学做好企业中人的管理工作和实现销售促进的几点浅见。
This text in synopsis introduces the western person whom behavioral science announce to public of "existing behavior regulation", "consuming the behavior regulation" with "energy variety regulation" of foundation, disscusses how to draw lessons from the management work that behavioral science work well business enterprise middleman with realizes the sale promote of what time shallow view.
出处
《技术经济与管理研究》
2007年第6期54-56,共3页
Journal of Technical Economics & Management
关键词
生存行为规律
消费行为规律
精力变化规律
需要层次
营销策略
Exist the behavior regulation
Consume the behavior regulation
Energy variety regulation
Need the level of structure
Marketing strategy