基于营销管理的图书馆资源竞争力构建

随着社会信息服务机构的兴起,图书馆的生存空间受到挤压,本文从营销学的角度论述图书馆资源的构成及其对提高图书馆竞争力的作用,并从资源建设的角度重点论述了如何构建图书馆资源竞争力。

living space of library has been cut down by the springing up of social services agency. This article dissertates the fimction ＆ constitution of library resources and demonstrates how to construct resource competitiveness of library from the angle of marketing.