刺激呈现次数和位置对纯粹接触效应的影响研究

An Experimental Research on the Relationship of the Times and Location of Stimulation with the Mere Exposure Effect

纯粹接触效应是指个体接触一个刺激的次数越频繁,个体对该刺激就越喜欢的现象。本文通过两个实验考察刺激的呈现次数与位置对纯粹接触效应的影响。实验1讨论了纯粹接触效应与刺激呈现次数之间的关系,发现刺激的偏好程度和再认成绩在不同的刺激呈现次数水平上都具有显著性差异。实验2讨论了纯粹接触效应与刺激呈现位置之间的关系,结果发现不同呈现位置上刺激的偏好程度不具有显著性差异,而再认成绩之间具有显著性差异。

The mere exposure effect refers to the phenomenon that the more frequently one receives a kind of stimulation, the more he will like it. In Experiment 1, we discussed the relationship between the mere exposure effect and the times of the appearance of stimulation, and obtained the findings that there were distinctive differences in both preferences of stimulation and recognition score in terms of the different times of appearance of stimulation, In Experiment 2, we dealt with the relation between the mere exposure effect and the location of the stimulation and yielded the findings that there were distinctive differences in the recognition of stimulation with different locations of appearance of stimulation, but not in preferences.