泉州体育用品业发展的困惑及战略设想

The Development Confusion and the Strategic Tentative Ideas of Sporting Goods Industry in Quanzhou

近年来,泉州体育用品业借助其先发优势,占据了我国体育用品业的一席之地。但同时,生产能力与创新能力的不相对称、造牌成本与产品附加值的不相匹配、知识支持体系的欠缺以及集群产业链结构的松散等实际问题,成了其进一步发展的阻力。因此,面对当前体育用品业的机遇与挑战,促进区域品牌整合、重视加强政府部门的中介服务功能、增加科技投入和公共服务水平建设、积极引进台资企业等,便成为解决泉州体育用品业的当务之急。

In recent years, based on its own initiative advantages, the sporting goods industry in Quanzhou has gained a superior position in China. But at the same time, there are many problems in the industry, such as the asymmetry of productivity and innovation, the non - match of the brand - made cost and the product added - value, the lack of the knowledge supporting system and the loose structure of the whole industry chains. All these problems hinder its further development. Therefore, in the face of the challenges and the opportunities in sporting goods industry, it becomes an urgent task for the sporting goods industry in Quanzhou to promote the integration of the regional brands, to strengthen the intermediary service function of the governmental departments, to increase investment into science and technology and public services and to introduce Taiwan- funded enterprises.