我国体育旅游发展的契机及开发体育旅游市场的审视

Chinese Chance of Developing Sporting Tourism and the Surveying of Its Market Development

分析了我国目前体育旅游发展的状况及已加入世贸组织并将举办2008年北京奥运会等我国体育旅游所面临的发展契机,对我国体育旅游市场的进一步开发进行了审视:(1)综合开发我国体育旅游资源;(2)政府应加大扶持力度及完善体育旅游政策法规;(3)加快体育旅游人才的培养。从而为我国体育旅游业在21世纪增强竞争力提供一定的参考。

China＇s entry into WIO and successful bidding for 2008 Olympics, all of which bring a great chance of developing sporting tourism. The article also give an comprehensive explaination on the chance. Besides, there is a surveying of sporting tourism＇s market development in the article. （ 1 ） Develop our countries resources of sporting tourism comprehensively . （2） The government should grant more favors to sporting tourism and establish relevant policys and regulations. （3） Quicken the steps of cultivating relevant talents.