基于战略目标驱动下的企业并购战略选择

Choice of the M&A Strategy Based on the Strategy Target Driver

并购是市场经济条件下企业快速集聚资本的有效途径之一,然而从现实情况来看,企业整体并购效果差强人意。忽视并购目标的定位是并购——绩效不佳重要原因之一。企业在选择并购战略模式时,应以并购战略目标为导向,选择适于企业的并购战略模式,提高企业并购的绩效。

Merger and acquisition （M＆A） is the better way of quickly gathering capital in merchandise condition,In practice,the important fact must be recognized that the result of M＆A dissatisfied with us. The important one of factors leading to the failure of M＆A is that the fixed position of M＆A target is ignored by the enterprise managers when they choose the M＆A strategys. Enterprises should base on the M＆A strategy target to improve uccessful rate in M＆A of the enterprises when they choice the M＆A modles of enterprise.