商标词翻译与文化的关系

On the Relationship Between Translation of Trademarks and Culture

商标本身是一种语言符号,它必定受到特定文化及时代的影响和制约。因此,我们在翻译时就必须高度重视其所代表的深刻文化寓意。因而中外商标翻译除了必须遵循一定的原则和规律外,还应注重研究与两种语言相关的文化因素与时代信息,只有这样才能恰当地选择翻译方法,达到预期的效果。

Trademark itself is a kind of language mark, so it can＇t be avoided being influenced culture and times. That＇s why we should put emphasis on the culture and implied meaning it symbolizes. Not only the principles and rules of translating trademarks but also the cultural and era factors should be taken into consideration when translating trademarks.