TOPSIS法在企业前台竞争力评价中的应用

The Application of Topsis Method in Enterprise Outward Competitiveness Evaluation

把企业竞争力分为企业前台竞争力与核心竞争力两个层次,企业前台竞争力是企业核心竞争力的结果表现,通过对前台竞争力的评价分析,可以使管理者很容易弄清楚本企业的核心竞争力水平和在本行业中所处的地位,且易于识别。通过构建前台竞争力评价指标体系,运用TOPSIS法对企业前台竞争力进行评价分析,为进一步评价及提升企业核心竞争力提供依据。

This paper divides the competitiveness of an enterprise into two levels, which are outward competitiveness and core competitiveness. The former is the result manifestation of the latter. The supervisor in an enterprise can easily understand and distinguish its core competitiveness and its place in the industry through evaluating and analyzing outward competitiveness. Besides, the paper constructs the evaluation index system of outward competitiveness and makes use of Topsis method to evaluate and analyze outward competitiveness of an enterprise, providing some bases for evaluating and promoting core competitiveness further.