入境游客消费结构及旅游产品优化比较研究——以西安、北京为例

Comparing analysis of expending overseas tourists and optimizing tourism product:A case study of Beijing and Xi′an

目的通过入境游客在西安、北京的消费结构分析,揭示城市旅游创汇产业结构是否合理,为城市旅游产品结构的调整提供参考。方法利用偏离-份额分析方法对两地旅游创汇产业部门的合理性进行分析。结果发现两地旅游产品结构均需调整,但调整的方向不同。结论西安调整的重点是增加游览和娱乐两项产品,以延长游客的停留时间;北京则应强化购物、餐饮、游览产品的开发,以提高游客消费水平。

Aim To express the reasonableness of the structure of tourism product. Methods Using the shift-share method. Results Beijing and Xi＇an＇s structure of tourism product should be modified, but the way they are modified is different. Conclusion Strengthening catering, shopping and entertainment product can improve the tourist consume level.