现代流通企业经营模型创新设计

The New Framework for Operation Model of Modern Commercial Enterprises

经营是企业的基本职能。随着时代的进步和经济的发展,现代经营相对于传统经营已发生了巨大变革,其内涵不断丰富深化,外延不断明晰扩展。在市场经济和国际化竞争日趋激烈的新形势下,在对现代流通企业经营规律分析研究的基础上,必须要比较全面系统地设计出现代流通企业经营基本模型的新框架,并分别阐明经营要素投入、经营管理活动和经营效益产出的具体内容及构成依据,才能为创新完善现代流通经营理论提出独到的建树。

Operation is the basic function of an enterprise. With the change of times and development of economics, modern operation has undergone great changes compared with traditional operation with its connotation increasingly deepening and its extension continuously spreading out. In the new situation of market economy and intense competition of internationalization, this paper based on the research and analysis of the regular patterns of operation in modern commercial enterprises, systematically brings forward a new framework for operation in modem commercial enterprises, explicating respectively the input of operational elements, the management of operational activities, as well as the output of operation and its beneficial results as specified in the contents and compositional foundation and. It make the original contribution to the innovation and perfection of operational theory of modern commercial enterprises.