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服务修复模型的构建

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摘要 此模型以顾客满意、员工满意和服务公平的综合理论为基础,应用了行为科学中的资源交换理论、期望理论和社会公平理论。与以前的研究不同,本模型研究了服务失败与服务修复对于顾客评价具体方面的影响,研究了员工的工作满意度对服务失败与服务修复的影响,进而影响到顾客的感知与评价。
作者 祝燕萍
出处 《技术与市场》 2007年第12期47-48,共2页 Technology and Market
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