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市场导向与企业绩效之间调节变量综述 被引量：3

Moderators between Market Orientation and Business Performance:A Literature Review
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摘要 市场导向与企业绩效之间的关系一直存在争议,引起争议的主要原因来自于影响市场导向与企业绩效关系强弱或正负的调节变量。通过对国内外相关文献的回顾和分析,梳理了调节变量的主要种类和它们的调节作用,并指出了未来研究的方向。 There are a lot of disputes about the relationship between market orientation and business performance .The most important reason is about the moderators which change the signs and the strengths of the relationship between market of ientaion and business performance.This paper will summarize the mainly kinds of the moderators and their moderating effects by reviews and analysis .Based on these,some important topics have been put forward.
作者 周熙 邵兵家 伍颖
机构地区 重庆大学经济与工商管理学院 重庆科技学院经济系
出处 《科技进步与对策》 CSSCI 北大核心 2007年第11期208-212,共5页 Science & Technology Progress and Policy
基金 国家自然科学基金资助项目(70301012) 中国博士后科学基金项目(2005037551)
关键词 市场导向 企业绩效 调节变量 market orientation business performance moderators
分类号 F270 [经济管理—企业管理]
  • 相关文献

参考文献33

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  • 9杨智,刘新燕,向兵,万后芬.市场导向研究综述[J].科研管理,2005,26(3):135-143. 被引量：11
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二级参考文献89

  • 1温忠麟,张雷,侯杰泰,刘红云.中介效应检验程序及其应用[J].心理学报,2004,36(5):614-620. 被引量：7533
  • 2Deshpand R and Farley, J U. 1998, Measuring Market Orientation, Generalization and Synthesis, Journal of Market Focused Management, 2:213-232.
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  • 6McNamara, Carlton P. 1972,The Present Status of the Marketing Concept, Journal of Marketing, 36(January):50- 57.
  • 7Narver, J C, and Slater, S F. 1990, The Effect of a Market Orientation on Business Profitability, Journal of Marketing , 54(October): 20- 35.
  • 8Nunnally, Jura C. 1978, Psychometric Theory (second edition), New York: McGraw-Hill.
  • 9Shapiro, Benson P. 1988, What the Hell is "Market Oriented"? Harvard Business Review, November-December.
  • 10Slater, S F and Narver, J C. 1994, Does Competitive Environment Moderate the Market Orientation -Performance Relationship? Journal of Marketing ,58:46-55.

共引文献3128

同被引文献96

引证文献3

二级引证文献2

科技进步与对策
2007年 第11期

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