浅谈营销管理和关系营销

On Marketing Management and Relationship Marketing

文章论述了营销管理和关系营销的关系,并从营销历史的发展、营销管理和关系营销的产生、关系营销是营销管理的发展等方面进行论述,从而得出关系营销是营销管理发展的必然趋势;关系营销是营销管理的发展而不是取代等结论。

This article discusses the relationship between relationship marketing and marketing management and discusses the history of marketing, appearance of marketing management and relationship marketing and that relationship marketing is the development of marketing management, which draws and conclusion that relationship marketing is the inevitable trend of development of marketing management and that relationship marketing is the development of marketing management rather than replacement.