让民族文化融入世界市场——浅谈文化与营销

Let the National Culture Enter into the World Market——Talking about the Culture and Marketing

阐述了文化营销的含义,分析了利用文化进行营销的必要性,提出了通过文化营销融入世界市场的途径。

This paper expounds the connotations of the cultural marketing, analyzes the necessity of carrying out the marketing by using the culture, and puts forward some paths for entering into the world market through the cultural marketing.