对趣味性LOGO设计的探讨

Discussion on Funny Logo Design

针对现代人的心理特征,分析了趣味性的标志设计的优势所在,以具体的例子说明了通过对不同文化元素的借用、新技术的运用,以及合理的抽象化、拟人化、卡通化的手法,才能使标志的设计紧紧抓住当代人求新、求美的心理特征,从而达到宣传的目的。标志设计中趣味性的丧失并不是与生俱来的,设计师只有克服保守的设计思想,发挥创造性的想象,才能给LOGO设计带来巨大的视觉变化和心理变化。

The advantages of funny logo design were analyzed according to the psychological features of modern people. It was elaborated that the logo design can only firmly hold the psychological features of the willingness of modern people with something new, something beauty through the application of new tech, the elements of different culture, and the reasonable method of abstraction, personification, and cartoonization, to realize the advertising purpose with concrete examples. The lost of funny in some logo designs wasnt inherent, designers can only bring the tremendous visual and psychological changes to logo design by overcoming the conservative design thoughts and developing their creative imagination.