网络游戏中的广告功效与设计模式探究

Research to Advertising Function and Design Pattern of Network Game

随着网络游戏产业的快速发展,网络游戏已逐步成为广告业发挥效益的又一重要阵地。在品牌互动理论的基础上,结合网络游戏的特点,阐述了网络游戏中广告设计模式需关注的主要问题。

With the developing of the network game industry, network game has gradually become another critical position to gain benefit of the advertising industry. On the basis of interacting with the advertised brand theory, accompanying the features of network game, This paper elaborated main questions need to be paid attention to regarding advertising design pattern in network game.