产品设计中图形创意的文化介入

Culture Intervention of Graphic Originality in Product Design

图形是视觉传达设计中敏感和受关注的视觉中心,是所有视觉艺术得以体现的重要组成部分,它和社会生活及每一个人都发生着密切联系。图形是产品设计基础,是灵感的来源。文化元素多元化,有利于产品的个性,文化内涵是创意的生命所在。图形创意是一种有意识的创造性活动,给人们带来新的视觉享受和联想,带来新的信息和社会价值,具有高度的审美价值和丰富的文化内涵特征。

As the sensitive and attractive visual center in visual communication design and an important component showing in the visual arts, graph connects to every person and social life. Graph is the base of product design and the origin of inspiration. The diversity of cultural elements is favorable for individuality of product and cultural connotation is the life of originality. Graphic originality is a kind of creativity with consciousness; it can bring visual comfort and affluent imagination, new information and social value. It really contains characters of deep aesthetics meaning and abundant cultural connotation.