连续剧式广告特点及应用分析

连续剧式广告是具有吸引力、娱乐性、互动性的一种广告表现方式,特别受到知名品牌的青睐,有过不少成功的广告作品出现。文章分析了连续剧式广告的特点及应用,并探讨了其在网络时代的新发展,以期对这种表现方法有较全面的认识。

Serial advertising is attractive, entertaining, interactive advertising, especially favored by the well-known brand and had many successful works. The paper analyzes the features and applications of serial advertising, and discusses its development in the new Internet era, with a view to the performance of a more comprehensive method of awareness.