略论对中华老字号的法律保护

On Legal Protection of China Time-honored Brand

对中华老字号企业专有商品名称权、企业名称权特别是驰名商标权的概念内涵进行了阐释,论证保护的必要性,分析了市场经济中不同主体之间关于上述权利冲突的表现形式及原因,提出解决冲突的原则以及预防冲突的对策与措施。

The authors expounded the connotation of proprietary rights on trade name, enterprise name of china time-honored brand enterprise, especially on the notion of far-famed brand name right, and discussed the necessity of their protection. They analyzed the forms and reasons of right conflict among different objects in the market economy. They also put forward the principles of solving the conflict and countermeasures to prevent it.