浅析影响汽车销售的几点因素

Analysis of Several Factors Affecting the Sales of Automobile

最新统计数据显示目前中国已经成为世界排名第二的汽车大国,汽车销售行业前景十分看好,本文就影响汽车销售的因素特别是普通消费者最关心的汽车价格与质量、品牌、使用成本以及售后服务等问题展开简要分析,希望能减少汽车消费过程中出现的不和谐因素,提高消费者的满意度,从而推动汽车行业向良好、健康的方向发展。

The latest statistics show that China has become the world＇s second largest automotive power, the prospect of automobile sales industry is very optimistic. The paper has briefly analyzed the factors affecting the sales of automobile, particularly the prices, quality, brands, the use of cost as well as after sales service which are the key issue most consumers are most concerned about, hoping to reduce disharmonious factors appeared during the consumption of automobiles and raise consumers＇satisfaction, thereby promoting the automotive industry to good, healthy development.