全球价值链下的中国服装产业升级被引量：16

Industrial upgrading of Chinese apparel based on the theory of global value chain

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摘要根据全球价值链理论,服装价值链是购买者驱动型的,即大型的服装零售商、品牌营销商、品牌制造商是服装价值链的领导者,他们居于价值链的高端并控制着价值链。在全球服装价值链中,设计和营销处于价值链的高端,而生产加工处于价值链低端。中国服装产业目前处于全球价值链的低端,面临着订单外流、生产中心转移的风险,产业升级是必须面对的问题。全球价值链下中国服装产业升级的途径是逐步向价值链高端发展。具体途径有:制造样衣以提高产品设计能力;品牌国际化以拓展国际市场营销渠道。 According to the theory of global value chain, the apparel value chain is buyer-driven, namely, large retailers, brand marketers, and brand creators play a leading role in the apparel value chain, and they occupy the high-end of the chain and control it. The apparel industry in China, meanwhile, is currently located in the low-end of the global value chain, confronted with problems of order loss and transfer of production center. Therefore, industrial upgrading becomes a must. They should gradually climb up the value chain with the following approaches： making samples, improving design ability, brand internationalization and opening up international marketing channels.

作者胡丹婷汪佩霞

机构地区浙江理工大学纺织经济研究所

出处《纺织学报》 EI CAS CSCD 北大核心 2007年第12期131-134,共4页 Journal of Textile Research

关键词全球价值链服装产业产业升级购买者驱动型价值链 global value chain apparel industry industrial upgrading buyer-driven value chain

分类号 F407.86 [经济管理—产业经济]

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