摘要
根据全球价值链理论,服装价值链是购买者驱动型的,即大型的服装零售商、品牌营销商、品牌制造商是服装价值链的领导者,他们居于价值链的高端并控制着价值链。在全球服装价值链中,设计和营销处于价值链的高端,而生产加工处于价值链低端。中国服装产业目前处于全球价值链的低端,面临着订单外流、生产中心转移的风险,产业升级是必须面对的问题。全球价值链下中国服装产业升级的途径是逐步向价值链高端发展。具体途径有:制造样衣以提高产品设计能力;品牌国际化以拓展国际市场营销渠道。
According to the theory of global value chain, the apparel value chain is buyer-driven, namely, large retailers, brand marketers, and brand creators play a leading role in the apparel value chain, and they occupy the high-end of the chain and control it. The apparel industry in China, meanwhile, is currently located in the low-end of the global value chain, confronted with problems of order loss and transfer of production center. Therefore, industrial upgrading becomes a must. They should gradually climb up the value chain with the following approaches: making samples, improving design ability, brand internationalization and opening up international marketing channels.
出处
《纺织学报》
EI
CAS
CSCD
北大核心
2007年第12期131-134,共4页
Journal of Textile Research
关键词
全球价值链
服装产业
产业升级
购买者驱动型价值链
global value chain
apparel industry
industrial upgrading
buyer-driven value chain