浙江省体育健身娱乐业供需结构及政策选择研究

A Study of the Supply and Demand Structure and the Policy Choice of Zhejiang Province's Sport Fitness and Leisure Industry

本研究运用市场经济理论,通过对浙江省体育健身娱乐业经营者、管理者、消费者进行问卷及访谈调查,对浙江省体育健身娱乐业供给市场、需求市场和供需矛盾进行分析,揭示浙江省体育健身娱乐业发展的市场规律,为浙江省健身娱乐业的健康、持续发展提供政策建议。

Based on the market economy theory as well as the data collected by questionnaires or interviews conducted on Zhejiang＇ s sport fitness and leisure business operators, managers and consumers, this study attempts an analysis of . the supply and demand market as well as the mismatch between supply and demand of Zhejiang province＇ s sport fitness and leisure industry to reveal the market rules of Zhejiang＇ s sport fitness and leisure industry development and offer some suggestions on the policies for promoting its healthy and sustainable development.