新闻价值本质要素解读

New concept about the essential elements of the value in news and communication

针对在新闻价值要素的认知方面,存在过于强调"新鲜性"和"事实性"的问题,同时,在新闻传播中也出现了"刻意求新"、人为炒作、拘泥事实的弊端,忽视了大众对信息的需求。提出大众性、需求性、信息性是新闻价值的根本要素。这三大要素,具有社会劳动群体对时代的政治、经济和文化信息需求的特征,新闻传播应该从深度和广度上满足其需求,以促进和引导受众创造和谐美好的社会生活。

For a long time, the traditional concept is that news are the affairs which have happened lately. Thereby, people always consider that the essential element of news is novelty and reality. But this concept makes the range of news and communication become cabined and strait. In this article, the author considers that the essential elements of news are requirement, universality and information. These factors reflect people＇s needs in policy, economics and culture. The journalism and communication should adjust the pattern of broadcasting,only in this way, can we made the whole society and people＇s life become more and more harmonious.