摘要
现阶段广泛的社会支持是NGO赖以生存与发展的基础。要想保持长期稳定的发展,NGO就必须积极与相关利益群体进行互动,建立自己的支持群体。NGO的支持群体的构成不但包括捐赠者和受益者,还包括政府的政策支持、企业的资金或物质支持、志愿者的服务提供、媒体的宣传和倡导、NGO的合作和专业机构的帮助。
Nowadays, the broad social support is the foundation of NGO. If we want to keep a long steady development, the NGO should keep interaction actively with interrelated profitable groups to construct its sustention groups which contain not only the donor and beneficiary but also the governmental support, the matter support from business, the volunteer service, media publicize, much assistance from professional system and NGO's cooperation.
出处
《湖北广播电视大学学报》
2007年第12期51-52,共2页
Journal of Hubei Radio & Television University
关键词
NGO
角色
利益群体
互动
NGO
role
profitable groups
interaction