论浅阅读时代报纸影响力面临的挑战与对策

On Challenge and Countermeasures of Newspaper Influence in Shallow Reading Age

多元传媒的崛起催生了浅阅读时代的到来,受众阅读方式的改变与更新使作为传统媒介的报纸影响力面临着前所未有的挑战。因此,报纸传媒要提高自己的影响力,就须在提高传播力、公信力和整合力等方面下功夫,以提高自己的信息服务价值,使社会交流更加有效和通畅。

The growing of multi-media is hastening the coming of shallow reading age. The audience have changed and renewed traditional reading style gradually, at the same time the newspaper is facing the challenge never seen before. Thus in order to improve newspapers＇ influence, newspaper media should enhance spreading ability, credit standing and conformity so as to promote information service quality and make social communication more efficient and softer.