赴昆明旅游者消费行为研究

Consumptive Behavior Research of Tourists to Kunming

以昆明市旅游统计资料和抽样调查资料为基础,通过Visual FoxPro软件建立赴昆国内外旅游者构成特点和消费行为特征的数据库,经过统计分析旅游者的基本情况、客源地、旅游目的、出游时间、消费构成及消费行为等,总结其特点和变化规律,对昆明市的旅游管理、旅游市场开拓、旅游产品开发及旅游业的发展等方面具有重要的意义。

Based on tourism statistical data and sampling investigation, special consumptive behavior earmark database of the overseas and domestic tourists in Kunming is established with the help of the software Visual FoxPro. By statistical analysis of tourists＇ elemental circumstances, the source place, traveling goal, time, consumptive composing and consume action etc and by summarizing their feature and changeful orderliness, it is important for tourist management, the joint development of tourist market new tourist products.