摘要
结合我国传统化妆品的发展状况,从企业的经营理念和未来市场战略出发,提出了企业要想在激烈的市场竞争中处于不败之地,必须从产品的生产、销售和宣传等方面进行创新,产品质量安全和企业的诚信理念是未来日化企业的主要新概念。
Combining with development status of China traditional cosmetic, this paper pointed out that companies should make innovation in production, sale and advertisement, etc. They will made their way to successes in cosmetic market rivalry. And safety and honesty are the main new conceptions of daily chemical industry in the future.
出处
《日用化学品科学》
CAS
2007年第12期34-36,43,共4页
Detergent & Cosmetics
关键词
化妆品
经营理念
质量安全
诚信
cosmetic
management conception
quality safety
honesty
