宝洁公司拓展市场的成功秘诀

Successful secret for P & G developing market in China

论述了作为世界上最大的日用消费品公司之一的宝洁公司的营销方式和广告策略,介绍了宝洁公司在拓展中国市场的成功经验以及宝洁公司的品牌营销模式。

The market and advertising strategy for P ＆ G company, one of the biggest daily consumer product companies in the world was related in this paper. Meanwhile, the successful experiences and the brand sail mode for P ＆ G in developing market in China were also introduced.