摘要
运用文献资料法、调查法、访谈法和数理统计法,对石家庄市老年人体育消费需求及其特点进行研究,旨在开拓体育市场,满足老年人体育消费的需求。
A study was done on seniors＇ sports consumer demand and characteristics in Shijazhung, using documentation, survey, interview and the mathematical ＆ statistical approaches. It aimed to open up the sports market as to meet the demand of seniors for sports consumption.
出处
《河北体育学院学报》
2007年第4期59-61,共3页
Journal of Hebei Sport University
关键词
老年人
体育消费
需求
seniors
sports consumption
demand
