大学生篮球联赛发展阶段的媒体战略

The Media Strategy of CUBA Developing Stage

对参加大学生篮球联赛学校的动机和满意程度、观众的媒体习惯、媒体现状和影响因素进行调查分析,就大学生篮球联赛的媒体战略进行探讨,为大学生篮球联赛的发展提供理论参考。

This paper investigated and analyzed the participative schools into Chinese University Basketball Association （CUBA） concerning their motives, satisfaction degree, audience＇ s media habit, the media present situation and the affecting factors; it went on to discuss the CUBA media strategy, aiming to provide reference for the CUBA.