摘要
分析了结构方程模型中PLS和LISREL两种参数估计方法的特点,以移动银行服务为研究对象,建立了包括六个结构变量的移动银行服务用户采纳研究模型,对收集的209份数据分别用PLS Graph 3.0和LISREL 8.7软件对模型进行实证分析,结果表明用PLS方法估计的路径系数和潜变量负载都有低估的趋势,最后讨论了两种方法的选取原则,为实证研究参数估计方法选取提供了一定的参考。
Using structure equation model （SEM）, this paper builds user adoption of mobile banking model, and tests the path model by two leading means of parameter estimation, PLS and LISREL. The similarities and differences of the two methods are analyzed. Using PLS Graph3.0 and LISRELS. 7 respectively, so their comparison in user adoption of mobile banking model is illustrated. The results indicate that both path coefficients and latent variable loads of PLS have overestimation in this model. The study concludes with a discussion of the selection of the two methods.
出处
《工业工程与管理》
2007年第6期59-65,共7页
Industrial Engineering and Management
基金
国家自科基金重点项目(70731001)
国家社科基金项目(06BJY101)
