试论创意活动的编辑本义

Probing into the Original Meaning of Editing in Creative Activities

创意本身即是文化的新生,是文化自身突破与重构的对立统一。而从文化表达自己最基本的元素(符号)的发明,到文化表达自己的方式(文体),再到文化自身的推广(媒体),都是由编辑组织完成的,编辑学研究对创意活动有着本质意义上的指导价值。社会传播语境中制约编辑活动的五个互动制约因子同样也对创意活动的实现起着实际的作用,不仅为我们正确分析创意活动提供全新的视角,同时也为我们正确指导创意活动提供有效的启发。

Creative idea that can be seen as the unity of opposites of culture itself is indeed a kind of revival. Yet under the accomplishment of edit, cultural transferring path, from its basic element -symbol to its aspects and then media, gets a whole unit. So the study of editing has a great influence on the creative activities. There are five interactive elements in the context of social mass media that give real effects to creative ideas, which not only offer us a new perspective of creative activities but also throw lights in the guidance of this field.