商业模式本质与构建路径探讨

Study on the Essence of Business Models and Constructional Path

目前,学术界对于商业模式的定义和应包含的要素始终没有统一的认识。界定商业模式与企业战略之间的内在联系,研究商业模式设计的步骤和程序,以价值链分析方法为主线,拓展和延伸出在新的商业生态系统环境下更为适用的分析方法和商业模式设计建构的框架和路径,具有重要价值。

At present, the academic community for the business model should include the definition and the elements never unified understanding. Define business model and corporate strategy inherent links between the studied business model design steps and procedures; At the same time the value chain analysis method to the main line, to expand and extend out in the new commercial environment ecosystems more applicable analytical methods and business model design and construct the framework Path has important value .