摘要
本文通过对大同市旅游发展的SWOT分析,提出大同市旅游的市场营销问题,基于对大同旅游市场细分、目标市场确定、市场定位的S.P.T分析,为大同市旅游营销确定了不同于传统4P′S理论的4C.D区域营销策略.
By the SWOT analytical method, in this paper we presented same problems of tourist marketing about Datong city, according to the analysis of Segmenting, Positioning, Targeting, and made the district marketing strategy of 4 C · D for Datong city which is different from the traditional 4 P＇S marketing theories
出处
《山西师范大学学报（自然科学版）》
2007年第4期117-122,共6页
Journal of Shanxi Normal University(Natural Science Edition)
关键词
大同市
旅游营销
S·T·P分析
4C·D区域营销
Datong city tourist marketing
S ·T · P analytical method
4C · D district marketing
