摘要
分析了新闻娱乐化现象产生的原因,解释了精神生态的概念,论证了新闻对受众精神生态的直接性影响及新闻的娱乐化对精神生态的负面影响,使人异化成马尔库塞所说的"单向度的人"。提出应规范新闻娱乐化,培养受众媒介素养,从而规避对精神生态的不良影响。
The causes of entertainment orientation of news are analyzed. The concept of spiritual ecology is explained. The direct links between news and readers＇ spiritual ecology is proved. It is pointed out that the entertainment orientation of news has caused negative effects to human＇s spiritual ecology. It is suggested that, the entertainment orientation of news should be controlled and citizen＇s media literacy should be cultivated to avoid the blight to spiritual ecology.
关键词
新闻娱乐化
注意力经济
精神生态
涵化理论
entertainment orientation of news
attention economics
spiritual ecology
cultivation theory
