摘要
户外广告是城市街道景观环境中的一个要素,是文化信息的载体,而如何将其与具有深厚历史文化底蕴的旧城商业街景观进行良好的结合是文章探讨的重点。首先提出了存在的问题,接下来归纳了旧城商业街户外广告设计的5点原则,并且从5个方面分析讨论了街道空间中的户外广告设置,由此得出户外广告与旧城商业街道景观共生的方法。
The outdoors advertisement is an essential in the urban street sight circumstance,is the carrier of culture and information,so how to integrate it with the historical city commerce street sight with deeply historical culture , is the emphasesthat the article to discuss. First bring forward the problem, then the text concluds five principles of outdoors advertisement design in the historical city commerce street sight, at last analys and discuss the setting of outdoors advertisement in the street space from five aspect, educing the ways of how the outdoors advertisement accretes with commercial street sight in historical city.
出处
《国外建材科技》
2007年第6期122-125,共4页
Science and Technology of Overseas Building Materials
关键词
户外广告
旧城商业街道景观
文化特色
共生
outdoors advertisement
historical city commerce street sight
culture characteristic
accrete
