基于企业-顾客双重价值的轿车覆盖件定制程度优选分析

Customization Degree Optimization of Automotive Coverings Based on Customer Value and Enterprise Value

该文从企业和客户双方的角度来研究轿车覆盖件大规模定制中产品族定制程度优选问题。通过量化分析定制产品与个体期望产品的偏差,提出了企业定制程度的量化解决方案及企业最优定制程度确定方法;基于顾客价值分析,提出了客户定制程度的量化解决方案及客户最优定制程度确定方法。在此基础上,制定了产品族定制程度优选策略。最佳定制程度的实施将帮助企业在获取更多利润的同时、最大程度地满足顾客对覆盖件的个性化需求,实现企业价值与顾客价值的双赢。

This paper studies customization degree optimization in automotive coverings mass customization from both enterprises and customers. By analyzing dissimilarity between customization product and customer expectation, it presents a quantitative solution to customization degree of enterprises and optimal customization degree of enterprises. Based on the customer value analysis, this paper presents a quantitative solution to customization degree of customers and optimal customization degree of customers. The optimal strategy for product family＇ s customization degree is presented. The implementation of the optimal strategy can help enterprise satisfy individual requirements for automotive coverings with the least cost, so enterprise value and customer value get win-win.