摘要
随着金融市场的开放和金融体制的改革,中国证券业面临着极大的挑战。结合证券业的特点,介绍了分析型CRM的概念与内涵,并在此基础上着重探讨了分析型CRM系统在证券业中的应用。详细介绍了证券业分析型CRM系统的设计与建立。
With the opening to financial markets and financial system reform, the Chinese securities industry is facing great challenges. The concepts and denotative meanings of analytical CRM were introduced based on the characteristics of the securities industry. On this bases, the application of analytical CRM in securities industry was discussed. The design and establishment of the analytical CRM system in the securities industry were introduced in detail.
出处
《武汉理工大学学报（信息与管理工程版）》
CAS
2007年第12期159-162,共4页
Journal of Wuhan University of Technology：Information & Management Engineering
关键词
证券
分析型CRM
数据仓库
数据挖掘
securities industry
analytical CRM
data warehouse
data mining
