跨国公司本土化战略及其对我国企业的启示

发展跨国经营,是促使我国经济持续、快速、健康发展,提高我国综合国力的关键。为了避免"水土不服"的问题,更好地满足异地市场需求,本土化战略已成为跨国经营的必然选择。因此,我国企业要适应国际竞争,就要向成功的跨国公司学习,学习它们在本土化战略中的创新体制和成功的经验,才能在国际竞争中不断完善和发展。

The transnational management, is the key to urge our economy to be developed fast and healthy and enhance our comprehensive national strength. The localization strategy has become the inevitably choice for the transnational management to avoid the unaccustomed to the chmate question and satisfies the different market demand better. Therefore, our enterprises must learn the innovation system and success experience in the localization strategy from the successful multinational corporation to adapt the international competition, we can make us better and the development increasingly in the international competition.