基于层次熵分析法的乡村旅游产业竞争力评价研究

EVALUATION OF TOURISM COMPETITIVENESS IN RURAL AREA BASED ON ENTROPY TECHNOLOGY AND AHP

旅游业发展的核心问题之一是产业竞争力问题。通过层次分析法和熵技术的运用,构建出包含旅游资源要素状况、旅游市场状况、相关产业状况、旅游企业状况、外部环境条件、政策保障与支持条件等6个基本因素和42个具体影响因子的乡村旅游产业竞争力评价模型,通过对四川省、浙江省与福建省的实证分析与研究,认为乡村旅游产业系统是一个多因素、层次性的复合系统,乡村旅游资源以外的多种因素在乡村旅游产业的发展过程中扮演了越来越重要的角色。

The question of industry competitiveness is the core of development of tourism industry in china. Using by entropy technology and AHP, the research constructed the evaluation hierarchies of the indicator system for RTC including the status of basic tourism resources , the status of tourism market, the status of correlation industry ,the exterior condition and the safeguard of policy and support etc. 6 basic element and 42 effective factor. Compared by the province of Sichuan, Zhejiang and Fujian, the paper considered that the rural tourism industry was a system of excessive complication and administrative levels. Many factors besides rural tourism resources plays more and more importance role on the development of rural tourism industrv.