摘要
以不锈钢制品企业的营销渠道为研究对象,分析了影响不锈钢制品企业营销渠道的因素,并提出了具体的营销渠道策略与控制方法。
By the study of the marketing of channel for the stainless steel produce company, the paper made an analysis of the influencing factor of the stainless steel produce company, and put forward in the idiographic marketing strategy of channel and the way of control.
关键词
不锈钢制品企业
营销渠道
策略
控制
stainless steel produce company
marketing of channel
strategy
control