明清徽商消费生活的儒雅性

On the Gentle Consumption of Huizhou Merchants in the Ming and Qing Dynasties

明清时期,徽商的消费生活内容非常丰富,受中国传统的"四民"观及儒家思想的影响,他们的娱乐休闲消费、社会公益消费、文化教育消费都体现了其消费生活的儒雅性。徽商消费生活的儒雅性提高了他们的社会地位,创造了商业和文化教育的繁荣。

In the Ming and Qing dynasties, the consumption of Huizhou merchants was very abundant. Widely practiced by the strong influence of Confucianism and views of ＂Si Min＂, their consumption of amuse ment recreation, social public welfare and cultural education manifests gentility. The gentility of their con sumption raised their social status and brought flourish for businesses and cultural education.