“中华老字号”企业的视觉形象改造

Innovating Visual Images of Time Honored China Brands

通过对"中华老字号"企业存在问题的分析,面对"老字号"企业诸多方面的创新,提出导入视觉识别系统VI(Visual Identity),构建新的"老字号"企业视觉识别系统的基本元素和应用元素,以重塑老字号的视觉形象和品牌形象。

Analyzed problems for time-honored China brands and their innovation, and recommended introducing VIS and establishing new basic elements and application dements towards the updated visual images and brand images of the business.