市场经济体制下我国钢铁企业营销模式分析

Analysis on the Marketing Mode of Chinese Steel Enterprises under the Market Economy System

文章对市场经济体制下我国钢铁企业的营销模式展开论述,提出社会化大分工和钢铁产品属性决定了企业渠道策略、市场价格形成机制决定了企业价格策略的观点。

This article analyzes the steel companies sales mode under the market economy system, and puts forward the viewpoints： the division of society,the steel product attributes decide the enterprise channel tactics and the form mechanism of market price decide the enterprise tactics.