摘要
分析了"顾客价值层级"理论在汽车销售企业树立全新的经营理念和现代服务意识、加强企业建设、为顾客展现并提供每一款汽车产品应有的完整价值等方面的应用,以适应和满足汽车营销市场的飞速发展的需要。
The theory of ＂Customer Value Level＂ is promote automobile sales with entirely new operating the enterprises construction so as to reveal the value development of automobile marketing. of great significance in guiding enterprises strategy and awareness of service, along wi of a particular automobile and meet the rap
出处
《承德石油高等专科学校学报》
CAS
2007年第4期70-71,79,共3页
Journal of Chengde Petroleum College
关键词
市场销营理论
汽车销售
应用
theory of marketing
automobile marketing
application
