城市连锁商业向农村零售商业扩张的营销策略

Marketing Strategy of Expanding Urban Chain Commerce to Rural Retail Business

连锁经营是我国农村零售商业的发展趋势。文章针对农村零售商业的现状,提出了基于小型商业圈的连锁经营规划和相应的营销策略。

Chain operation is a developing tendency of rural retail business in China. In view of the status of rural retail business, the chain operation programming and corresponding marketing strategy based on small business circle were suggested.