论流行色在商业设计中的应用

On the Application of Popular Color in Business Design

流行色不仅仅是一种展示的艺术,更是一种实用的艺术。它与当代商业设计密不可分。尤其是在产品、包装、平面、服装等各种设计中发挥着至关重要的作用,并用最低的成本创造最高的附加值,创造不可估量的经济效益,流行色的应用是商业设计的灵魂。本文分析了流行色的时空性、流行色与商业设计的结合,阐述了应用流行色的心理分析,提出了商业设计中运用流行色配色的方法及类型。

Popular color, a show but a practical art, is closely related to nowadays business design. It has played an important role in many fields especially in the design of product, packing as well as clothing, which has led to the fat benefits with its lowest cost. The application of popu- lar color is the soul of business design. The combination of popular color and business design is analyzed. The mental analysis of the application of popular color is presented. The color matching method and type of the application are proposed.