虎门服装品牌的发展路径、原因与未来趋势

The Trail,Cause and Trend of Humen Clothing Brand Building

虎门服装品牌经过了萌芽、培育、升级三个阶段。虎门服装品牌快速成长的原因在于天时、地利、人和与政府的努力。它将来的发展趋势可能是:批发市场品牌将进入稳定阶段,独立品牌将会有较快的发展;一部分独立品牌可能采用虚拟经营模式;独立品牌可能会由争取政府或中介组织认可逐步转向争取市场认可。相应地,虎门政府可能采取七大应变措施。

The authors believe, the development of Humeri Clothing brand building has gone through three stages： Arising, Cultivating, and Upgrading. The fast development of Humeri clothing industry is due to the right time, suitable location, cooperation of the people and support from the government. In the future, the wholesale market brand is going to be more stable and individual brands will forge ahead faster. Some of the individual brands will adopt the virtual marketing strategy and they may turn to bigger market through the recognition by agents or the government. According to the present situation, Humeri Town Government will possibly adopt seven major measures.