演讲词的修辞原则及其要素

The Rhetoric Principles and Elements of Speech Writing

演讲词的写作在本质上是非"文学性"的,是为交流而最终用口头语言来表达的,其修辞原则是现场性、认同性与效果性三原则。演讲词的修辞要素具体是在沟通、连贯、一致、强调表现其独特性。

The speech writing is not of ＂Literariness＂ in nature. It is ultimately expressed through oral language for communication. Accordingly, its rhetoric principles are liveness, approveness, and effectiveness. The uniqueness of speech writing can be shown through its rhetoric elements： communication, consistency, coherence and emphasis.